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The Significance of Friday (Shukravar): A Day Dedicated to Divine Feminine and Prosperity

Introduction:


Friday, known as Shukravar in Hindi, holds a sacred place in Hindu tradition and spirituality. It is primarily associated with the planet Shukra (Venus), the embodiment of beauty, love, wealth, and creativity. On this auspicious day, devotees worship various Goddesses (Devis) and deities to seek blessings for prosperity, peace, and harmony in relationships.



1. Deities and Lords Worshipped on Friday


a. Goddess Lakshmi (Devi of Wealth and Prosperity)


Lakshmi is the principal deity of Friday.


She is worshipped for wealth (Dhan), well-being, and family happiness.


Wearing white or pink on this day is considered auspicious.


Many households perform Lakshmi Poojan on Friday evenings.



Popular Mantra:

“Om Shreem Mahalakshmyai Namah”


b. Goddess Santoshi Mata (Devi of Satisfaction and Peace)


Worshipped mostly by women for family peace, marital bliss, and fulfillment.


Devotees observe a Santoshi Mata Vrat (fast) on Fridays.


Offering: Gud-chana (jaggery and roasted gram).



Santoshi Mata Vrat Katha:

A poor girl observed the Friday fast with full devotion and was eventually blessed with wealth, a good husband, and happiness.


c. Goddess Durga (as Shukra-Roopini)


In some traditions, Durga Devi is worshipped as the Shakti behind Venus.


Fasting and praying to her grants strength, removes obstacles, and brings success in relationships.



Chant:

“Ya Devi Sarvabhuteshu Shakti Rupena Samsthita…”


d. Lord Shukra (Planet Venus)


Shukra is the guru of demons (Asuras) and the planet Venus in astrology.


He governs luxury, arts, beauty, and love.


Shukra dosha remedies are often performed on Fridays.



Shukra Graha Mantra:

“Om Shum Shukraya Namah”



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2. Rituals and Vrats Observed on Friday


a. Lakshmi Vrat


Observed to bring financial stability and household peace.


White sweets, milk, and coconut are offered to the goddess.



b. Santoshi Mata Vrat


No sour items are consumed on this day.


Devotees light a diya and offer Gud-Chana, then listen to the Santoshi Mata Vrat Katha.



c. Vaibhav Lakshmi Vrat


Especially popular among women in Gujarat and Maharashtra.


It is believed to bring sudden fortune, marriage, or business upliftment.



d. Shukra Graha Shanti Puja


If Venus is weak in the horoscope, this puja is done for astrological balance.



3. Spiritual and Cultural Practice


Color of the Day: White or Pink


Food Offerings: Kheer, Mishri, Coconut, Gud-chana, Milk-based sweets


Clothing & Ornaments: Wearing clean white clothes and silver jewelry is considered auspicious.


Charity: Donating white clothes, rice, sugar, silver, or beauty products to the needy pleases Venus and the goddesses.



4. Benefits of Observing Friday Worship


Brings beauty, love, and affection in relationships


Attracts wealth, luxury, and success


Ensures family harmony and domestic bliss


Reduces Venus-related problems in the birth chart (kundli)


Helps in marriage delays and strengthens marital bonds


5. Friday in Other Cultures and Beliefs


In Islam, Friday is the most blessed day (Jumu’ah) for prayer.


In Christianity, Friday is associated with Good Friday, the crucifixion of Jesus Christ.


In Jainism, Friday is considered peaceful and good for meditation.




Conclusion:


Friday is a divine day to connect with the feminine energy of the universe. Whether you seek wealth, peace, or spiritual upliftment, the deities of this day—especially Goddess Lakshmi and Santoshi Mata—can bless you with abundance and grace. Following simple rituals, mantras, and observing vrats can enhance positivity and beauty in your life.



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